Tyaani Jewellery by Karan Johar has onboarded Kalki Koechlin as their newest brand ambassador for the campaign ‘Forces of Tyaani’.
In this campaign, Kalki Koechlin appears barefaced, unapologetically real, dressed in a boxing robe, donning bold Tyaani earrings and stacked up with polki and diamond necklaces, creating a unique look that inspires women to make bold choices.
With this, she joins Shefali Shah, Tilottama Shome, Rasika Dugal, Jiya Shankar, and Shweta Tripathi each representing Tyaani.
Karan Johar, Founder, Tyaani Jewellery, said, “Kalki’s journey mirrors the spirit of the Tyaani woman, who is fearless, expressive, and rooted in her individuality. Her bold choices and unapologetic voice embody what the Forces of Tyaani campaign stands for. Much like Kalki, every piece in the Tyaani Artform is crafted with intention and soul. The essence of the human hand, with its emotion and imperfection, transcends conventional ideas of beauty, and that is the true power of craft. Our jewellery celebrates women who choose to wear their truth, layered, strong, and entirely their own.”
