Two Brothers Organic Farms has appointed Arijit Gorai as Chief Growth Officer (CGO) as a part of its ongoing expansion at the senior leadership level.
In his new role, Gorai will be responsible for expanding the D2C brand’s presence across multiple channels and improving its customer experience, including new product offerings to meet the growing demand for organic food products and build brand presence in key international markets.
His responsibilities will also include innovating product offerings to meet the growing demand for organic food products and enhancing their presence in key international markets. Earlier this month, Two Brothers Organic Farms also announced the appointment of its new Chief Operating Officer (COO), and additional senior-level hiring is in progress.
Arijit brings extensive experience from his previous roles across various sectors, both in online and offline businesses.
In his last role, Gorai has served Zivame as Head of Revenue and Growth, managing the P&L for the D2C and marketplace. Previously, he had also held key roles at Boston Consulting Group (BCG) as a project leader, leading teams, and worked at PwC as a Consultant, managing SAP implementation projects across manufacturing, retail, FMCG, and mining sectors.
Satyajit Hange and Ajinkya Hange, Co-Founders said, “We welcome our new CGO Arijit Gorai to our growing family. His expertise would be crucial in positioning Two Brothers Organic Farms as a global name, especially in international markets like the USA. With Arijit’s background in D2C growth, strategic leadership, and operational optimization, we are confident his insights will support our growth initiatives and help us easily achieve our revenue target of Rs 500 crore in the next four years. We also believe his business management tactics could help us capture the rapidly growing customer base of e-commerce and quick commerce marketplaces.”
“I am excited to be a part of the Two Brothers Organic Farms family. The brand has done remarkable work over the years, evolving into a customer favorite. However, there is significant potential for growth, and I look forward to supporting the company in scaling its operations and expanding its global reach,” said Arijit Gorai.
Earlier this month, Two Brothers Organic Farms also announced the appointment of Anumpan Kapoor its new Chief Operating Officer (COO), and additional senior-level hiring is in progress, the company said. The series of appointments follow the company’s ₹58.2 crore Series-A funding round led by Rainmatter, an investment initiative by Zerodha.
