Two Brothers Organic Farms has appointed Anupam Kapoor as Chief Operating Officer (COO) to expand its senior leadership team.
In his new role, Kapoor will oversee the D2C brand’s core operations, including new product development, to drive operational efficiency. He will focus on building infrastructure and improving product quality to help expand the company’s distribution network.
Kapoor has over 17 years of experience in supply chain management, manufacturing, and operations across online and offline sectors. Before joining Two Brothers Organic Farms, he served as the Director of Tata Cliq.
He also held key roles at Forest Essentials, Myntra, and Hindustan Unilever, where he gained knowledge of end-to-end supply chain processes.
“We are thrilled to welcome our Anupam Kapoor to Two Brothers Organic Farms. Anupam’s experience in managing complex supply chains, coupled with his expertise in optimizing operations and driving growth, makes him a strong asset for us. His background in both the online and offline worlds, particularly with D2C brands and consumer goods, will be instrumental in scaling our growth objectives in the USD 205.90 billion global organic market,” said Satyajit Hange and Ajinkya Hange, Co-founders, Two Brothers Organic Farms.
Anupam Kapoor expressed, “I am pleased to step into the role of Chief Operating Officer at Two Brothers Organic Farms, an organization that has not only championed the cause of organic farming but has also built a community around sustainable agriculture and conscious living. This opportunity aligns perfectly with my passion for creating impactful, sustainable solutions and building businesses from the ground. Ajinkya and Satyajit’s commitment to preserving traditional farming practices while embracing innovation is inspiring, and I am eager to support them in scaling this vision.”
This appointment is a part of the company’s ongoing expansion, with additional senior hires expected to be announced soon. This strategic move comes after the agritech startup raised ₹58.2 crore in a Series A funding round led by Rainmatter, an investment initiative by Zerodha.
