Tvarra, an Indian women-first helmet brand, has onboarded Indian cricketer Jemimah Rodrigues as an Investor Partner, a long-term, equity-led partnership.
Unlike conventional celebrity-brand associations, Rodrigues’ role at Tvarra goes beyond endorsement. As an Investor Partner, she will be actively involved in shaping the brand’s long-term vision, advocating responsible riding, and strengthening conversations around women taking ownership of both safety and ambition.
Alpana Parida, Founder, Tvarra, said, “Every woman deserves the freedom to step out into the world with confidence. Whether it’s riding to college, heading to work, or pursuing something meaningful to her, safety should never be a barrier. Jemimah’s discipline, energy, and clarity of purpose reflect exactly how we think about building safety thoughtfully, responsibly, and for the long term.”
Jemimah Rodrigues, Investor Partner, Tvarra, said, “Sport teaches you preparation, consistency, and belief. Everyday life teaches women the same things. Mobility builds confidence. Safety builds courage. Tvarra is building both, and that’s why this partnership feels personal to me.”
Founded in 2020 by Alpana Parida, Tvarra is an Indian brand that exclusively designs helmets for women scooter riders, focusing on comfort, style, and safety features tailored to their needs.
Designed from the ground up for women riders, Tvarra builds certified, safety-first helmets that account for women’s head sizes, weight distribution, hair volume, earrings, and everyday urban commuting needs without compromising protection. The helmets are ISI-certified for Indian roads and DOT-certified, meeting global safety standards while remaining practical for daily use.
