Creative professionals Tuhin Arya and Neel Nigam have unveiled Tune, a new creative agency. Drawing from the legacy of two well-regarded production studios, Bandstand Videos and Tikdum Studios, Tune will leverage its in-house production capabilities to craft bold, innovative campaigns.
The agency aims to reignite the golden era of advertising, focusing on powerful, idea-driven work that drives real impact. With over a decade of experience between the founders, Tune aims to blend creativity and production expertise in a fresh approach to marketing.
For the past decade, Bandstand Videos has delivered more than 200 award-winning film campaigns, while Tikdum Studios has redefined product films with sleek CGI and captivating visuals. They have worked on several major brands, including Urban Company, DSP Mutual Fund, Bombay Shaving Company, Mamaearth, SUGAR Cosmetics, etc.
“Tune is our effort to make advertising great again. We plan to work with like-minded brand partners for long-term value creation. The team behind Tune stands by this thought of doing exceptional work and breaking boundaries and stereotypes on the way agencies have functioned over the years,” said Tuhin Arya, Co-founder and Chief Creative of Tune.
“With Tune, we want to bring back the focus on bold ideas and impactful storytelling while staying aligned with data-driven insights. The industry is evolving rapidly, and while algorithms play a role, creativity should remain at the heart of advertising. Our goal is to strike the right balance where innovation meets timeless storytelling to create campaigns that truly resonate,” said Neel Nigam, Co-founder and Chief Content of Tune.
