Tryo, a fashion shopping marketplace, has raised ₹3 crore in its pre-seed funding round led by Zeropearl VC.
The funds raised will be used to launch operations in Bangalore, accelerate product and technology development, and strengthen partnerships with leading Indian fashion brands.
Founded in January 2025 by Meet Saparia, Arjav Patni & Shiva Singh, Tryo is a “Try First, Pay Later” fashion marketplace that offers sixty-minute and scheduled delivery. Tryo allows users to order up to ten fashion items across styles and sizes for zero rupees, try them at home, pay for what they keep and return the rest instantly to the same delivery partner.
The platform currently features curated collections from over twenty-five premium menswear and womenswear brands, including Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof. The company offers both sixty-minute and scheduled delivery options.
Tryo operates on a dark-store model with end-to-end logistics and quality control managed entirely in-house. The delivery fleet is specially trained to handle doorstep trials and on-the-spot quality checks of returned items, ensuring a seamless experience from warehouse to wardrobe.
Meet Saparia, Co-Founder of Tryo, said, “The idea for Tryo emerged when we noticed that even tech-savvy users were avoiding fashion shopping online. There was a clear trust gap around how clothes would actually feel and look. With Zeropearl VC backing us at this early stage, we now have the momentum to bring our vision to life. We want to give users the convenience of online shopping without compromising on the confidence they get from trying things on. This funding allows us to build with speed, care, and complete focus on the user experience.”
Bipin Shah, Founder and Managing Partner of Zeropearl VC, said, “We are excited to back Meet and the team at Tryo. It’s literally like creating a trial room at home, with zero upfront payment. Their deep understanding of fashion consumers and bold approach to convenience-led commerce stood out to us. This isn’t just about faster delivery—it’s about rethinking the entire decision-making process in fashion shopping. We believe Tryo is poised to reshape how India shops for apparel.”
