Truliv, a co-living company, has entered into a strategic equity partnership with Bennett, Coleman & Co. Ltd. (BCCL) at a valuation of ₹356.50 crore.
The fresh capital raised will be used to expand its footprint into new cities, strengthen its technology platform, and develop its next set of alternative asset classes in hospitality, including holiday homes and retirement living.
As Truliv scales to new cities and diversifies into emerging segments like holiday homes, retirement living, and nature-centric stays, the company’s capital-efficient growth model is projected to generate ₹200 crore in annual revenue within the next three years. This momentum underscores TRULiV’s ability to deliver sustainable scale while staying asset-light and profitable.
Rohit Reddy, Co-founder of Truliv said, “This is more than capital — it’s category validation. TRULiV was founded on the belief that urban India needed a new model of living — one that blends affordability with aspiration. We’re not just offering beds and buildings; we’re designing intelligent, flexible living ecosystems that resonate with a generation that values mobility, community, and seamless experiences. With BCCL’s partnership, we gain not just a strategic investor, but a powerful media ally who understands consumer behavior. This will play a critical role as we shape the next decade of alternate asset class hospitality in India and take our proven model to new cities and asset classes.”
Ranjeeth Rathod, Co-founder & Managing Director, Truliv, said, “TRULiV is setting a new benchmark in sustainable scale — we’ve shown that it’s possible to grow profitably, with purpose and discipline, in a space long dominated by burn-heavy strategies. This strategic investment from BCCL will enable us to amplify our presence, invest in deeper technology-led solutions, and build robust institutional partnerships across the real estate and hospitality spectrum. More importantly, it allows us to double down on our mission to redefine how India lives — through smart, sustainable, and human-centric alternate real estate offerings.”
Srini Vudayagiri, President & Head of Brand Capital, said, “TRULiV represents the future of urban living — scalable, sustainable, and aligned with the evolving needs of a new generation. With an over two-decade track record of fuelling transformative entrepreneurship, Brand Capital is proud to partner with TRULiV to accelerate their vision and reshape the alternate asset class hospitality landscape in India.”
Founded in 2019 by Rohit Reddy and Ranjeeth Rathod, Truliv specializes in the creation and management of alternate real estate assets. Truliv has built a high-performance brand in co-living and long-stay hospitality.
With just $2 million in seed funding and over 80% promoter ownership, it has achieved profitability and scale.
