Tribes Communications, an integrated marketing communications agency, and Medulla Communications, a healthcare-specialist agency, have joined forces to launch Capsule: The Rxperience Agency.
Positioned as a dedicated healthcare experiential agency, Capsule is designed to deliver compliant, meaningful, and impactful healthcare events and activations.
From pharma product launches and patient awareness drives to medical conferences, behavior-change activations, and healthcare exhibitions, Capsule will help brands create Rxperiences—events that are not just compliant but also immersive and transformative.
Capsule aims to offer:
- Experiential Scale: Backed by Tribes’ extensive OOH and experiential network, with $100+ million in capitalized billings, 600+ awards, a 450+ client base, and a nationwide footprint across 17 offices, Capsule can deliver immersive campaigns at unmatched reach and scale.
- Scientific Credibility: Medulla brings a robust medical and scientific foundation, supported by doctors, pharmacists, and award-winning healthcare communicators to ensure accuracy and regulatory compliance.
- Award-Winning Creativity: Collectively recognized at Cannes Lions, Clios, LIA, and One Show, the partnership demonstrates that compliance and creativity can thrive together.
- Tech-Driven Impact: Capsule will leverage Tribes’ advanced DOOH and digital experiential capabilities along with Medulla’s proprietary tech platforms to create measurable, interactive, and high-impact campaigns.
Gour Gupta, Chairman & MD, Tribes Communication, said, “Healthcare engagement needs to evolve beyond traditional formats. With Capsule: The Rxperience Agency, we are not just creating events, we are shaping a new paradigm where science, creativity, and scale converge. Our vision is to set a global benchmark for healthcare communications: one that is compliant, immersive, and transformative. This is about raising the bar for the entire industry and reimagining how healthcare connects with the world.”
Praful Akali, Founder and Managing Director, Medulla Communications, said, “As a specialist pharma and healthcare agency, we understand the industry’s struggle with creating compliant yet impactful events, activations and experiences, especially with healthcare professionals or patients, and are so glad to join forces with Tribes like two halves of a capsule to create not just unique experiences but what we like to call Rxperiences.”
