Trailytics, a data analytics solutions provider, has won the e-commerce analytics mandate for Cipla Health, the consumer healthcare subsidiary of pharmaceutical major Cipla. The mandate is effective for the year 2025.
This partnership is set to redefine the way Cipla Health leverages analytics to enhance its online presence and drive customer engagement.
Trailytics, known for its cutting-edge analytics platforms, will support Cipla Health in optimizing its e-commerce strategies, from understanding customer behaviour to enhancing product visibility across online marketplaces. This collaboration aims to create a seamless customer buying experience while boosting Cipla Health’s market share in the competitive healthcare domain.
Trailytics is taking over to improve Cipla Health’s visibility throughout India by streamlining real-time data integration, providing advanced consumer segmentation, and integrating AI-driven product recommendations into action. This mandate would enable Cipla Health to make educated, data-driven decisions, hence increasing customer satisfaction and ROI.
Anirudh Varshney, Founder and CEO at Trailytics, said, “We are thrilled to partner with Cipla Health for this exciting journey. We aim to empower Cipla Health with analytics that not only solve existing challenges but also unlock new growth opportunities in the digital space. Together, we envision setting benchmarks for how analytics can transform e-commerce operations in the healthcare sector.”
