trackNOW, a fleet management and advanced telematic tracking solution company has raised an undisclosed amount in an extended seed funding round led by Yohan Poonawalla, Chairman of the Poonawalla Engineering Group, and Michelle Poonawalla, Managing Director of the Poonawalla Engineering Companies.
In 2024, the company secured seed funding led by GI Ventures and BluSmart co-founder Anmol Jaggi.
The funds raised will be used to expand its R&D and boost operational efficiency, further solidifying its position in the Indian logistics market.
Pooja S. Khemka, Co-founder of trackNOW, said, “The investment from the Poonawalla Group is a significant endorsement of our vision and a testament to the hard work and dedication of our team. We are honored to receive the support of such a respected group. This partnership will not only provide us with the capital required to scale operations but also invaluable mentorship and industry expertise.”
“Investing in promising startups like trackNOW is not just about financial returns. It’s about mentoring and empowering young, visionary entrepreneurs by providing them with the resources and support needed to succeed. We believe in the transformative power of innovation and are committed to fostering an environment where groundbreaking ideas can flourish,” said Yohan Poonawalla, Chairman of Poonawalla Engineering Group.
Michelle Poonawalla, Managing Director of the Poonawalla Engineering Companies, added, “We are thrilled to partner with trackNOW and support their growth journey. This investment reflects our commitment to empowering Indian entrepreneurs. The partnership has the potential to unlock significant value for both trackNOW and the broader Indian economy by driving job creation, enhancing operational efficiencies across sectors, and strengthening India’s position in the global logistics market.”
Founded in 2016 by Pooja Khemka and Suyash Khemka, trackNOW offers fleet management and tracking solutions to logistics platforms and retailers. trackNOW delivers cutting-edge solutions to streamline fleet management and tracking processes.
trackNOW leverages innovation and technology to deliver real-time tracking solutions for fleet management, mobility, and IoT.
Its user-friendly app, available on Android and iOS platforms, offers graphical reports, AI-based driver behavior scoring, and advanced analytics to optimize turnaround times.
The platform serves diverse industries, including Coal, Oil & Gas, FMCG, Cold Chain, Education, Agriculture, Construction, and Healthcare. Additionally, trackNOW provides Platform-as-a-Service (PaaS) for seamless ERP integration and highly customizable solutions.
