Times of India announced the return of Mumbai Mirror, a tabloid newspaper, as a daily publication.
The paper plans to feature reporting on sports, culture, and local city moments with a gossip section covering local figures and events. Additionally, the new run will include a personal finance section offering advice, alongside content related to relationships, health, and personal development.
From the heart of Central Mumbai to the buzzing lanes of Bandra, the high-rises of Andheri and the Western suburbs, Mumbai Mirror is set to land where it matters most — in the top pin codes of the city.
Sivakumar Sundaram, CEO & ED (Publishing), Bennett, Coleman & Co., said, “Mumbai Mirror has always been more than a newspaper — it’s been the city’s swagger, soul, and street-smart voice. Sharp, fearless, and unapologetically local. Even during its pause, the love never faded. Our research tells us young Mumbaikars still crave credible, hyperlocal storytelling — and they trust print more than ever. Advertisers know this too: there’s no better way to reach Mumbai’s most switched-on, influential audiences. With Mumbai Mirror back in a bolder, edgier avatar, the city just got its favourite habit — and its most powerful media weapon — back.”
Surinder Chawla, President (Response), Bennett, Coleman & Co., said, “The return of Mumbai Mirror isn’t just great news for readers, it’s a game-changer for Clients who want to make a mark in Mumbai. With our unmatched hyperlocal coverage and footprint, brands have a direct line into the homes and hearts of Mumbaikars. This is the platform where local voices, neighbourhood businesses, and homegrown heroes find their spotlight. We’re excited to partner with Clients who want to make real connections with the heart of Mumbai.”
Subhayu Bagchi, Brand Head (Languages & Mumbai Mirror), Bennett, Coleman Co., said, “As a brand, Mumbai Mirror is deeply rooted in the city’s rhythm. We are thrilled to bring it back in a bolder, edgier avatar. With content that reflects the city and its vibe, made by reporters, writers, columnists, trend spotters who understand the city’s pulse very well, we are sure the brand will get the city talking and will become the loudest, most impactful voice of the maximalist city and its people.”
