TMRW House of Brands, the digital–first fashion brands venture of Aditya Birla Group, is set to raise ₹437 crore (around $50 million) from ServiceNow Ventures.
The funds raised will be used to expand its portfolio of digital-first fashion brands and leverage the ServiceNow AI platform to enhance its speed–to–market, dynamic & focused assortments, and seamless consumer experiences across its rapidly expanding omni–channel footprint.
Launched in mid-2022, TMRW has a portfolio of leading digital–first fashion brands catering to Gen-Z and Millennial consumers, including Bewakoof, Wrogn, The Indian Garage Co. and Nobero.
Prashanth Aluru, Co–Founder & CEO, TMRW, said, “Our focus and differentiation has been building a technology- and data science-led approach to scaling new age fashion brands. ServiceNow’s agentic AI capabilities will augment our playbook for value creation, enabling us to leapfrog traditional fashion industry value drivers and deliver next-gen consumer experiences to millions of consumers. We look forward to leveraging this partnership to deepen consumer insight, operational agility and brand differentiation at scale.”
Philip Kirk, Senior Vice President of Corporate Business Development at ServiceNow, said, “At ServiceNow Ventures, we’re committed to investing in transformative technologies that are reshaping the future of work. We are proud to support TMRW as they redefine India’s fashion landscape with a bold, AI-first approach.”
