Timex Group announced the appointment of Varun Malik as General Manager – Marketing. Varun Malik is a seasoned marketing professional with over 16 years of rich & extensive experience in various aspects of marketing, brand building & management, marketing strategy, lifestyle marketing and storytelling.
Prior to this, he served as the Marketing Head at Shalimar Paints, where he led strategic marketing initiatives focused on increasing brand visibility, business growth and market penetration in India’s dynamic paints sector.
In his recent role as Marketing Head at Shalimar Paints, he was leading marketing strategy and execution, focusing on driving brand visibility, business growth and market penetration in India’s dynamic paints sector.
With his core role in brand strategy & GTM planning, digital brand building, influencer & loyalty marketing, trade marketing, NPD from creation to incubation, content marketing & lead generation campaigns, social listening & analytics to strategize the moves, he has contributed significantly in re-building and taking the brand to newer heights. He was working in this role since June 2022.
He has previously worked with M/s HyFun Foods as Brand Marketing Head and in various roles across the marketing domain with Reebok India, Times of India, DLF India, Samsung Electronics etc.
He has done MBA (Marketing & Retail Management) from Bharati Vidyapeeth University, Pune and B. Com from SGND Khalsa College, University of Delhi.
