Thryve Digital, the dedicated GCC for a leading US health insurance plan and hospital network, will now operate under the name enGen. The rebrand brings its India operations into full alignment with enGen’s global identity.
The rebranding will contribute in unifying its East and West teams under the enGen name.
The rebranding will be rolled out in phases through 2025. While the Thryve Digital name will be retired from external use, there are no changes to roles, reporting structures, or day-to-day operations.
Operating since 2014, formerly as HM Health Solutions, enGen is a wholly owned healthtech subsidiary of Highmark Health. Headquartered in Pittsburgh, Pennsylvania, enGen supports healthcare delivery for millions of members in the US.
Marcus Johnson, Head of Growth and Enterprise Effectiveness, said, “This rebrand is a defining moment for us. It reflects the organisation we have become, a globally integrated healthtech leader with deep capabilities across the US and India. For our people, it provides clarity and pride in being part of a unified multinational. For our clients and partners, it simplifies our identity and strengthens our value proposition. And for the industry, it signals that enGen is ready to lead with scale, agility, and one cohesive vision.”
