Thermocool Home Appliances, a consumer durables brand, has onboarded Bollywood actor Saif Ali Khan as its brand ambassador.
With this association, Saif Ali Khan will be the brand ambassador of Thermocool’s value-added portfolio of cooling products, including desert air coolers, room coolers, and portable coolers.
His collaboration with the company would be reflected in a portfolio of successful consumer promotions, interactive digital narratives, and two or three high-profile brand activations. The alliance is intended to revitalize the brand’s approach to the customers throughout the country, especially during summer when cooling appliances are most in demand.
The tie-up will be rolled out across media, with the customers being given the best of stardom presence along with effective cooling solutions.
Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, said, “This collaboration is a strategic milestone in Thermocool’s brand evolution. Saif Ali Khan plays an important role in the minds of the modern Indian consumer who appreciates both utility and style. His partnership brings a renewed energy to our brand communications and restates our commitment to providing cooling solutions that are high-performance, aspirational, and design-centric.”
Tushar Gupta, Director of Operations, Thermocool Home Appliances, said, “We are delighted to welcome Saif Ali Khan, whose versatility, charm, and credibility as a performer perfectly embody our core values of our brand. His two-year association with Thermocool will not only enhance our brand’s connection with consumers but also solidify our position as the preferred choice in a highly competitive market. Through this collaboration, we continue to be committed to providing high-quality, innovative, and trendy cooling products that meet the changing demands of today’s homes.”
Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances, said, “The consumer of today appreciates functionality as much as aesthetics and looks for products that provide performance without compromise on design. Saif Ali Khan, with his ageless charm, versatile character, and generation-strong connection, embodies the intersection of style and substance perfectly. His credibility and aspirational value make him perfect for our brand philosophy. We believe his association will further strengthen Thermocool’s position as India’s destination brand for efficient, modern cooling solutions that cater to the evolving tastes of contemporary households.”
