Theblurr, a full-service AI-native marketing and media agency, announced the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO).
Sainath will lead Theblurr’s creative vision across markets, helping brands cut through noise with ideas rooted in insight, craft, and outcomes.
Sai brings over two decades of creative leadership, having worked across India, the USA, LATAM, S.E. Asia, Europe, and Africa. His portfolio spans some of the world’s most respected brands, including Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard, with standout work like the iconic ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.
From his early days at JWT and McCann to becoming National Creative Director at Leo Burnett India, and later founding Simple Creative Inc. and Studio Simple in the U.S., Sai has continuously bridged cultural nuance with big-brand storytelling. His work as a Global Creative Director with Hewlett-Packard demonstrates that great ideas can travel globally while staying locally relevant.
Shamsuddin Jasani, Co-founder & CEO of Theblurr, said, “Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth. At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”
Sainath Saraban said, “Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”
Theblurr is an AI-native, full-service marketing solutions company launched by Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon to help brands win in a dynamic, data-driven world.
