The Trade Desk, a global advertising technology company, and Zepto, a quick commerce platform have entered into a partnership to enhance targeting precision on the open internet and help brands close the loop between ad campaigns and sales.
The new partnership enables marketers to tap into online shopping behaviors from over 60 million monthly active Zepto users in more than 80 cities in India.
Through this integration, brands and media agencies using The Trade Desk’s media buying platform will be able to directly measure how their digital ad campaigns are driving sales on Zepto.
With these closed-loop measurement insights, marketers can make near real-time enhancements to their campaigns, optimising ads in a way that was not previously possible.
Furthermore, the collaboration allows marketers to extend their reach beyond Zepto. Brands can now connect with relevant Zepto audiences across the open internet, including rapidly growing digital channels such as connected TV (CTV), over-the-top (OTT) platforms, music streaming services, and more.
This marks a major advancement beyond the existing ‘on-site’ solutions, where ad campaigns are limited to retailer-owned environments.
Tejinder Gill, Managing Director, India, The Trade Desk said, “Retail data represents an incredible opportunity for brands looking to connect their marketing spend to sales. As marketers continue to seek ways to demonstrate the return on investment of their media spend, they increasingly value the data-driven precision of the open internet that enables them to effectively measure campaign performance. Together with Zepto, we’re enabling a more scalable, privacy-conscious, and outcomes-focused advertising approach for modern marketers.”
Devendra Meel, Chief Business Officer, Zepto said, “As the digital landscape evolves, privacy has become a key concern for consumers and marketers alike. This partnership reflects that shift, reinforcing our commitment to protecting customer data, while still enabling advertising that’s relevant and respectful. By grounding media decisions in actual purchase behavior, brands can better understand their audiences, optimize performance, and drive meaningful business outcomes. We’re proud to partner with The Trade Desk to build a more transparent and effective approach to advertising across on the open internet.”
