The Souled Store, a homegrown retailer that primarily focuses on pop culture lifestyle merchandise has acquired Redwolf, a popular name in the pop culture merchandise industry.
Redwolf’s founders, Ameya Thakur, Rahul Jaisheel and Vivek Malhotra will be joining The Souled Store team.
“Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights,” said Vivek Malhotra, Co-Founder of Redwolf.
“We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co- build this shared vision with the founders of Redwolf,” said Vedang Patel, Co-Founder of The Souled Store.
The Souled Store was launched in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal. The digital-first brand began with a direct-to-consumer (D2C) website and in 2019, the company opened its first offline store in Kamla Nagar, New Delhi. Today, it operates over 40 stores across 21 cities, spanning metros, tier-1, and tier-2 locations.
Headquartered in Mumbai, the brand currently ships around 15,000 to 20,000 orders daily and has over 8 million registered customers on its platform. It boasts over 200 licenses, including giants like One Piece, Naruto, and Marvel.
