The Sock Street, a direct-to-consumer lifestyle brand redefining socks into bold fashion statements, has raised an undisclosed amount in a new funding round from Knit World at a valuation of $1 million.
The funds raised will be used to drive global expansion, fuel design innovation, and enhance its omnichannel experience.
Founded in 2024 by Shobhit Gaur and currently led by CEO Udit Mayor, The Sock Street has already established itself as a category-defining player in the lifestyle essentials market.
The brand has seen explosive growth since launching, growing online presence, increasing international demand, and a devout customer base throughout India. From funny pop-culture-inspired collections to sustainable fabric-based luxurious collections, The Sock Street continues to lead through innovation.
Shobhit Gaur, Founder, The Sock Street, said, “The Sock Street is not just a seed of a company, but the start of a movement that establishes socks and assumes and disrupts how everyday essentials are perceived. This new funding is a testament to our team’s relentless pursuit of excellence and the growing trust our investors and customers have placed in our vision. We are excited to accelerate our journey towards making socks a global symbol of self-expression and sustainability.”
Udit Mayor, CEO of The Sock Street, said, “The new funds will drive The Sock Street’s global expansion, fuel design innovation, and enhance its omnichannel experience. Known for its bold, fashion-forward socks and artist collaborations, the brand is capturing the attention of Gen Z and millennials. With a strong focus on quality, sustainability, and plans to open 500 dark stores across India, The Sock Street is set to become a major player both online and offline.”
He added, “Our ambition is to take this homegrown brand to the world stage. This new inflow of capital means we will be doubling down on product R&D, expanding into global markets, and creating hyper-local immersive retail experiences.”
Saurabh Srivastava, CEO of The Sock Street, said, “Raising funds at a $1 million valuation is a proud moment for The Sock Street. This milestone is not just about capital—it’s about the confidence our investors have in our vision. The funds will help us strengthen our supply chain, expand our footprint into global markets, and accelerate our journey towards introducing more sustainable, performance-driven products. We’re committed to building a brand that stands for comfort, innovation, and responsibility.”
Anuj Dhingra and Manu Gulati, Partners at Knit World Inc, said, “We see tremendous potential in The Sock Street’s unique brand proposition and commitment to disrupting the lifestyle essentials space. The team’s passion, clarity of vision, and focus on quality and innovation convinced us to come on board as strategic partners. We are excited to back their journey and help scale the brand to new heights—both in India and globally.”
