The Sock Street (TSS), a premium sock brand, has officially launched in the UK and US, marking a key milestone in its international growth strategy. The expansion brings TSS’s exclusive collection to new customers through Amazon, making its premium designs accessible to a wider global audience.
Primarily known for its fabulous colors, everyday comfort and expressive style, The Sock Street has earned a loyal following with millennials and Gen Z consumers looking for fashionable and personality-driven essentials.
Shobhit Gaur, Founder of The Sock Street, said, “This expansion marks a significant milestone in our mission to take homegrown creativity to global wardrobes. Our aspiration is to elevate socks beyond the idea of a required product—they’re a brave extension of identity and mood.”
The Sock Street is also planning to launch in the UAE and Germany, which will feature localized digital storefronts, influencer-led marketing campaigns, and curated bestsellers to match the lore sensibilities of each region.
