The Astor Goa, a luxury boutique hotel, has appointed The Other Circle (TOC), a communications and PR agency, as its official PR and communications partner.
As part of the national PR mandate, The Other Circle will craft and execute a 360° layered PR and communications strategy to amplify The Astor Goa’s quiet luxury positioning. TOC will bring together earned media, editorial storytelling, influencer engagement, digital conversations, and industry thought leadership.
TOC will focus on building a story that captures The Astor’s deeply personal approach to luxury while amplifying its presence across key audiences, platforms, and industry conversations.
Aakanksha Gupta, Founder & CEO of The Other Circle, said, “Hospitality has always been our first love. The Astor Goa isn’t about being loud—it’s about being thoughtful. That kind of honesty is rare, and it’s exactly what drew us in. It reflects everything we believe in—design with depth, luxury with soul, and storytelling with sincerity. It’s not just a hotel; it’s a state of mind. We’re excited to help it find the audience it truly deserves.”
Vikram Puri, Managing Director at The Astor Goa, said, “We built The Astor Goa on a simple idea: that real luxury today is space and time – and the freedom to use it the way you choose. Everything we’ve designed is to help our guests slow down, truly and fully unwind and savour thoughtful hospitality. TOC got that instantly. We are confident that their approach to storytelling coupled with insight-driven communication will help us grow our presence and bring The Astor’s narrative to life in a way that’s meaningful.”
