Fujifilm India, a wholly owned subsidiary of Fujifilm Holdings Corporation, Tokyo, has appointed The Mavericks India, a reputation management advisory, as its PR partner. The account was won post a multi-agency pitch.
Through this collaboration, The Mavericks India will be responsible for enhancing the brand’s narrative consistency, building stakeholder trust, and bolstering its media presence across these verticals.
As the strategic communications partner, The Mavericks India will lead PR efforts across all business verticals, focusing on media relations, thought leadership, brand storytelling, and stakeholder engagement to enhance brand equity and credibility for FUJIFILM India in the marketplace.
Abhi Shekhar Singh, Vertical Head – Corporate Communications and CSR, said, “We are delighted to partner with The Mavericks India. With The Mavericks’ deep expertise and strategic approach, we aim to elevate FUJIFILM India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively to our customers and partners. We are confident that this collaboration will help us build meaningful narratives that reflect our commitment to innovation and excellence.”
Chetan Mahajan, founder and CEO, The Mavericks India, said, “FUJIFILM India is a global powerhouse known for its relentless innovation and pioneering solutions across multiple domains. We are honoured to be their communications partner and look forward to shaping impactful narratives that drive awareness, engagement, and brand affinity across FUJIFILM India’s multiple business verticals.”
