Plum, an employee health benefits platform, has appointed The Mavericks India, an integrated marketing communications agency, as its strategic communications partner.
The Mavericks India will drive strategic communications for Plum across key touchpoints, with a strong focus on thought leadership, stakeholder visibility, corporate reputation, and brand storytelling.
The partnership aims to bolster Plum’s narrative in the fast-evolving healthcare and employee benefits space while also reinforcing its expansion into business and personal insurance.
Through this collaboration, The Mavericks will help amplify Plum’s mission of making quality health protection, spanning preventive healthcare, group benefits, and individual coverage.
Shreyas Achar, Senior Vice President, Marketing, Plum Benefits, said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces. We look forward to this collaboration elevating our voice in the industry and beyond.”
Chetan Mahajan, Co-founder and CEO, The Mavericks India, said, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand that is creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with its stakeholders.”
