The Mavericks, an integrated marketing communications agency, has appointed Gaurav Tuli as Director – Digital & Tech.
With over 16 years of cross-market experience across India and Canada, Gaurav brings a unique blend of sectoral depth spanning auto, healthcare, pharma, QSR, FMCG, banking, aviation, hospitality, alcobev, education, electricals & home appliances, beauty and CPG, and a vision rooted in insight-led, tech-forward storytelling.
He has led campaigns for marquee clients like Bayer, Ford, Wendy’s, Jamie’s Italian, PepsiCo, Swaraj Tractors, Hyatt, InterGlobe, Oriflame, Luminous, and Himel, to name a few, spearheading the integration of innovative technologies into creative marketing campaigns, ensuring seamless execution, data-driven insights and enhanced stakeholder engagement.
In his new role, Gaurav will anchor The Mavericks’ digital offering, launching new service lines powered by Generative AI, predictive analytics, and automation, focused on helping brands stay discoverable, scalable, and contextually relevant in a digital-first world. While everyone is talking about Generative AI and its capabilities, Gaurav’s focus is on integrating AI with a strong layer of creativity and design thinking, ensuring that the solutions are not just efficient, but also emotionally resonant and tailored to client goals.
Chetan Mahajan, Founder & CEO, The Mavericks India, said, “Integrated communications is about placing the audience at the very center of every strategy. It’s no longer about channel-first thinking. It’s about orchestrating a cohesive experience across digital and traditional touchpoints. In the digital age, integration means being agile, real-time, and deeply contextual, and Gaurav will be integral to building that connected, insight-led ecosystem for our clients.”
Gaurav Tuli said, “The intersection of data, technology, and creativity is where the most exciting things are happening. I’m excited to build AI-led offerings that go beyond automation – from Generative Engine Optimization (GEO) for AI discoverability, to predictive performance models and scalable content solutions that don’t rely on traditional production. These tools help brands move faster, listen smarter, and create more meaningfully. They’re not replacing creativity, they’re supercharging it.”
