Emami-owned The Man Company, a men’s grooming brand, has partnered with Unicommerce to streamline its e-commerce operations and power quick commerce fulfilment for its premium range of grooming products for men’s care.
Unicommerce’s flagship platform Uniware, will enable multi-channel order management and warehouse management for the brand, automating the processing of orders received across online channels including its brand website, marketplaces and quick commerce platforms.
Enhanced warehouse operations will allow the company to reduce the order-to-shipment time, thereby powering faster and error-free deliveries.
Unicommerce’s technology will also enable The Man Company to manage its order returns more efficiently, ensuring that customers can get a quick resolution without having to contact customer support for every query.
Zairus Master, CEO, The Man Company said, “Indian men are becoming increasingly conscious about their appearance, paying more attention to personal grooming. With the growing consumer demand for such products, an enhanced customer shopping experience with seamless order fulfilment and delivery become prominent factors beyond the quality of the product.”
Kapil Makhija, MD & CEO, Unicommerce said, “E-Commerce has emerged as a pivotal channel for D2C brands and legacy companies across sectors. With the men’s grooming segment presenting a huge opportunity for innovation and growth amidst the evolving consumer landscape, we are thrilled to support The Man Company in their growth journey.”
Helios Lifestyle, the company that owns the D2C brand which was recently acquired by Emami, offers a premium range of men’s grooming products including skin care, hair care, fragrances, body care, beard and shave care as well as tools and accessories. The digital-first lifestyle brand also operates through offline channels including its company-owned experiential stores, large format stores, hypermarkets and supermarkets.
