The Leela Palaces, Hotels and Resorts, a luxury hospitality brand, announced its alliance with RedBeryl, a luxury lifestyle management company. This move will offer RedBeryl members access to unparalleled world-class services and a host of privileges across all 12 properties.
The strategic alliance will grant RedBeryl’s customers access to the Leela DISCOVERY membership which also opens doors to over 800 hotels across 100 countries, spanning 40 globally renowned brands as part of the Global Hotel Alliance (GHA).
With the Leela DISCOVERY Titanium membership, RedBeryl members will enjoy a host of privileges, including bespoke local experiences, exclusive room upgrades, and preferred rates, all designed to elevate every moment of their stay. Among the host of privileges accessed via the membership, guests enjoy savings on the best available rate for their stay as well as on fine dining experiences at iconic spots within The Leela including Jamavar, ZLB23 (recognized as The Best Bar in India at Asia’s 50 Best Bars 2024), Le Cirque, to name a few.
RedBeryl and The Leela will launch joint marketing campaigns and co-create exclusive events that highlight the unique benefits of the collaboration and the enhanced experiences available to their discerning clientele.
Manoj Adlakha, CEO & Founder of RedBeryl, said, “Our collaboration with The Leela represents a significant milestone for RedBeryl. Combining our luxury lifestyle management expertise with The Leela’s unparalleled hospitality, we are delighted to offer our customers an elevated and seamless experience. This partnership not only enhances our brand visibility but also opens doors for new experiences through innovative cross-promotions. As a company, we are always at the forefront of providing customized luxury services to our customers, and this association is a step in this direction.”
Shweta Jain, Chief Marketing and Sales Officer of The Leela Palace, said, “As desire for bespoke immersive travel experiences continues to rise, particularly among the young affluents, our partnership with RedBeryl is another manifestation of The Leela’s true Indian luxury positioning. Over 60% of luxury travelers are seeking custom, stress-free experiences that align with their lifestyle, which is precisely what The Leela DISCOVERY membership benefits bring to the RedBeryl community. This collaboration is a testament to our commitment to setting new benchmarks in personalized service, ensuring every stay is not just a visit, but a deeply personal and memorable journey.”
