The House of Lakmē, a makeup brand, has announced Aneet Padda as its new face.
With this collaboration, Lakmē opens its next chapter by speaking directly to Gen Z, a generation redefining beauty through natural radiance, skinified formulas, and self-expression over perfection.
Sunanda Khaitan, Vice President – Lakmē, said, “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
Aneet Padda said, “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”
