The Hostel Co, a backpacker hostel booking platform, announced India’s first Chess Grandmaster, Viswanathan Anand, as its official brand ambassador.
Palash Goel, Founder & CEO, The Hostel Co (www.thehostelco.com) said, “While Vishy Sir may not be the brand’s core consumer persona, he symbolizes the modern Indian millennial: world-class talent, deeply focused at work, but unafraid to step out, let go, and go wild. With Vishwanathan Anand sir, we have been able to capture these moments and create ads that bring out this side of him.”
Palash further adds that, “This association with Viswanathan Anand sir is the first brand partnership of this scale in the Backpacker Hostel Industry that has largely till date been dominated by international players. The Hostel Co aims to bring trust and drive new customers to this mode of travel disrupting the international duopoly in the segment.”
Viswanathan Anand said, “Travel has broadened my perspective, on and off the chessboard. I’m excited to partner with The Hostel Co.(www.thehostelco.com), a brand that wants every Indian to experience the India – both its geography and its people – safely, affordably and while having loads of fun.”
The Hostel Co (www.thehostelco.com) intends to build trust, transparency and structure, positioning the category as a legitimate and reliable pillar of Indian tourism.
With more than 200 backpacker hostels with varied experience stays such as surf hostels, party hostels, musical ashrams across the top tourist destinations of India – Goa, Rishikesh, Pondicherry, Udaipur, Varkala, Manali, Jibhi, Bir, Kasol, Shangarh and many more, the Backpacker hostel Industry is looking at a major disruption.
