The Hindu Group (THG), publisher of The Hindu, businessline, Sportstar, and Frontline, has appointed John Justin as its new Head of Brand Marketing. He will be reporting to Aparajita Biswas, Head of Marketing of THG.
A veteran of the advertising and media industry, John brings with him over 20 years of experience across some of India’s most respected media houses, including The Hindu, Midday, Radio One, Fever FM, and Ananda Vikatan.
John has built a strong reputation for developing impactful brand narratives and revenue-focused marketing strategies, with deep expertise across print, radio, and digital platforms. Known for his strategic thinking and ability to align brand communication with changing audience behaviours, he has consistently delivered results across editorial, marketing, and client-facing roles.
In his new role, John will lead efforts to strengthen The Hindu Group’s brand presence across platforms, while building meaningful engagement avenues for readers and partner brands, driving B2B initiatives for clients and agencies, and supporting market-specific sales strategies that contribute to business growth.
Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “John brings a unique mix of creative vision and commercial clarity—both essential in today’s dynamic media landscape. His ability to blend brand purpose with business outcomes will be instrumental as we scale new partnerships and deepen our engagement with clients and agencies.”
John Justin said, “It’s a privilege to return to a brand that has been such an integral part of India’s media landscape. I look forward to working with the team to build on the strong legacy of The Hindu Group and connect more meaningfully with today’s audiences while staying true to the values that define us.”
Aparajita Biswas, Head of Marketing, The Hindu Group, said, “John’s deep understanding of legacy media, combined with his sharp strategic acumen and relationship-driven leadership style, make him an excellent fit as we continue to evolve the brand for a new generation of audiences. His arrival marks a significant step in reinforcing our commitment to storytelling, trust, and innovation.”
