Channelplay, a retail marketing, staffing, and sales solution provider, announced its new partnership with Tempt Wellness, a premium sexual wellness brand headquartered in Australia.
This strategic collaboration aims to leverage Channelplay’s extensive expertise in sales and distribution to introduce Tempt Wellness’s innovative products to the rapidly evolving sexual wellness landscape in India.
The partnership will initiate a comprehensive rollout across multiple retail channels, ensuring maximum reach and accessibility for Indian consumers. This strategy includes offline distribution, major online marketplaces such as Amazon and Flipkart, and rapid-delivery platforms like Blinkit and Zepto.
To streamline and optimize the sales and distribution process, Channelplay will harness its in-house, technology-driven 1Channel tool. This solution provides real-time inventory and sales tracking, automated order processing, and a seamless interface for managing distribution channels, ensuring efficient product availability.
Furthermore, Channelplay’s AI-enabled customer engagement solutions will offer Tempt Wellness a unique edge in understanding and connecting with their audience. Through data-driven insights, the platform will personalize engagement strategies and optimize targeting, aligning with evolving consumer preferences in the wellness segment.
Channelplay has appointed an experienced team of industry veterans to lead the sales and marketing efforts for Tempt Wellness in India. This expert team, with its in-depth understanding of the market, will implement proven strategies to drive brand awareness, enhance distribution, and ensure rapid market penetration, providing a strong foundation for the brand’s long-term growth in India.
Lakshya Das, Senior Vice President at Channelplay, said, “We’re thrilled to partner with Tempt Wellness to bring their exceptional products to India. Our combined strengths in advanced tech-driven distribution and deep market understanding are set to redefine the wellness experience for Indian consumers. This partnership will leverage our in-house tools and expertise to create a strong presence for Tempt Wellness and ensure their products are accessible across multiple channels.”
Goldman, Co-Founder & Global CEO of Tempt Wellness, added, “We at Tempt Wellness Australia are excited to announce our strategic partnership with Channelplay for our entry into the Indian market. Channelplay will not only craft a comprehensive go-to-market strategy and sales plan but will also drive its on-ground execution to ensure our products reach consumers across India. With Channelplay’s proven expertise in sales, marketing, and execution, we are confident in making a positive impact in the Indian wellness space and fulfilling our commitment to accessible and high-quality wellness solutions.”
