TBWA\India has announced the appointment of Rohit Mukherjee as Executive Creative Director at the agency’s Gurgaon office.
In his new role, Rohit will reinforce the agency’s Disruption philosophy and drive creative excellence that delivers meaningful impact for clients.
With nearly two decades of experience in advertising, Rohit brings a robust track record of building high-performing creative teams. Before joining TBWA\ India, Rohit was at Dentsu Creative Isobar for over five years, where he rose through the ranks to become Group Executive Creative Director and led integrated and digital-first campaigns for some of India’s top brands.
Rohit’s career in advertising began with an internship at Rediffusion DY&R, followed by stints at Publicis, McCann, DDB Mudra and Bates. He has worked with brands such as Airtel, Nestle, Colgate-Palmolive, Dabur, Diageo and Kia Motors. One of his marque campaigns includes Colgate’s “Kya Aapke Toothpaste Mein Namak Hai?”.
Russell Barrett, Chief Creative Experience Officer, TBWA\ India, said, “I’m genuinely excited to have Rohit on board and taking charge of the Gurgaon creative product. Rohit is an extremely accomplished creative individual with a great pedigree of ideas and executions across media and categories. Disruption is at the core of the TBWA brand, and Rohit is just the right kind of Pirate to lead and inspire the office forward. I look forward to working with Rohit and building an amazing body of work for our clients and brands in Gurgaon.”
Rohit Mukherjee said, “In order to create in any field, you need to disrupt. The very fact that for TBWA\, Disruption is its raison d’etre, is provocation enough for any creative. Add to that the experiences of people like Russell and Govind! Just to have them as sounding boards for any idea means you’re in good hands. The clients are hungry, the colleagues are restless, and the vibe is warm. I aim to be the ‘agent provocateur’ with digital-first thinking and agile execution.”
