TBWA\India has announced the appointment of Anirban Mozumdar as its new Chief Strategy Officer (CSO). Anirban will report directly to Govind Pandey, CEO, TBWA\India.
With a career spanning nearly three decades in branding, advertising, and communications, Anirban brings extensive expertise across account management, strategic leadership, and entrepreneurship. At Leo, he drove the growth of P&G brands, most notably amplifying Tide’s ‘Surprising Whiteness’ campaign across ASEAN. His entrepreneurial journey saw him collaborate with HCLTech and Intuit globally and transform chlorophyll into a full-service consultancy.
Most recently, as Chief Strategy Officer at Havas India, he led brand strategies for marquee clients including Reckitt and Burger King.
Govind Pandey, CEO, TBWA\India, said, “Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at Chlorophyll, and work across B2C, B2B and D2C sectors gives him a unique ability to blend data-driven insight with creative thinking. I’m thrilled to welcome Anirban as our Chief Strategy Officer. His strategic acumen will help TBWA\India push boundaries and deliver disruptive, results-driven work for our clients.”
Anirban Mozumdar said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepen our relationships and bring my recent experience on technology brands and brand consulting to build reputation through results.”
