Tata Play Binge has announced the addition of Ultra Play and Ultra Jhakaas to its ever-expanding OTT portfolio. This partnership strengthens Tata Play Binge’s Hindi and Marathi content offerings.
Ultra Play, a Hindi-language OTT platform from Ultra Media, offers over 5,000 hours of retro content across 1,800+ titles spanning seven major commercial genres of the Indian film industry. With a library that includes iconic vintage Hindi movies from 1943 to the present day, web series, South Indian blockbusters and Hollywood Movies dubbed in Hindi, Ultra Play caters to over 600 million Hindi-speaking audiences in India and worldwide. Popular titles include Krrish, Gadar Ek Prem Katha, Dabangg, Kaho Na Pyar Hai, 3 Idiots, Toilet Ek Prem Katha, Andaz Apna Apna, Ghajini and classical movies of Guru Dutt, Raj Kapoor and Rajesh Khanna.
Ultra Jhakaas, Ultra Media’s Marathi OTT offering, celebrates the cultural vibrancy of Maharashtra with over 4,000 hours of Marathi entertainment. Its catalogue features more than 1,500 titles, including popular Marathi movies, Nataks (plays), Originals, dubbed South and Hollywood films, kids’ entertainment, music, and TV shows. With a new release every week, Ultra Jhakaas continues to champion Marathi storytelling and artistry, bringing content such as Better Half Chi Love Story, Jilebi, Ek Daav Bhootacha, award-winning webseries IPC, Saubhagyawati Sarpanch to audiences worldwide.
With this integration, Tata Play Binge now hosts an even broader mix of language and genre diversity, further strengthening its position as India’s most inclusive OTT aggregation platform with 36 apps under one roof. Both new platforms will be available to stream through the Tata Play Binge app, providing subscribers with a seamless and unified viewing experience.
Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “In 2025, Tata Play Binge continued to grow its content portfolio, bringing India’s diverse entertainment landscape together on a single platform. The addition of Ultra Play and Ultra Jhakaas further strengthens our Hindi and Marathi offerings, ensuring that our viewers have access to an even wider range of culturally rich movies, shows, and web series. At Tata Play Binge, we remain committed to curating content that celebrates India’s linguistic and creative diversity while delivering seamless entertainment experiences for every viewer.”
Sushilkumar Agrawal, Managing Director, Ultra Media & Entertainment, said, “In 2025, the integration of Ultra Play and Ultra Jhakaas with Tata Play Binge marks a significant milestone in making premium Hindi and Marathi entertainment accessible to a pan-India audience on a single, user-friendly platform. This collaboration amplifies the reach of our curated library of timeless classics, blockbuster films, and original web series, enriching the cultural tapestry of Indian storytelling. At Ultra, we are excited to partner with Tata Play Binge to deliver high-quality, regionally resonant content that entertains, engages, and celebrates the vibrant diversity of our viewers across the nation.”
