Tata Consumer Products (TCP), the consumer products company has announced the appointment of Partha Biswas as President and Head for its Ready-to-Drink (RTD) business (erstwhile Nourishco Beverages).
Partha brings 20 years of experience spanning category leadership, business strategy and sales and marketing. Partha’s earlier role was in Viacom18 where he last held the responsibility of EVP & Head of their largest entertainment channel. Prior to this he was Chief Operating Officer at ACT Fibernet. He has earlier held significant roles spanning category development, operations and general management at Hindustan Coca-Cola Beverages.
Biswas completed his MBA from FMS, Delhi in Marketing and Operations in 2004. He also completed the Sloan Fellow Program from the Massachusetts Institute of Technology in 2022.
Partha Biswas will take over from Vikram Grover who has decided to move on from Tata Consumer Products. He served the company for more than a decade and played an important role in achieving several milestones for the company’s branded tea business before leading the RTD business where he focused on scaling up the business and driving a strong portfolio across value and premium categories.
On the new appointment, Sunil D’Souza, Managing Director & CEO of Tata Consumer Products said, “We are happy to welcome Partha to Tata Consumer Products. The RTD category is one of our growth businesses and Partha’s expertise will help us further scale up and accelerate the business and unlock the category’s potential.”
