Tata Capital, the flagship financial services company of the Tata Group and Premier Partner of the TATA Women’s Premier League (WPL), has unveiled its latest campaign, “Champions Ki Galliyon Mein,” ahead of the much-anticipated fourth season of the WPL.
The campaign marks Tata Capital’s fourth consecutive year of association with the league.
The campaign comes alive through a heartwarming film set in a neighbourhood gully, where young girls are seen playing gully cricket on a makeshift pitch. Drawn by their energy and passion, TATA WPL star cricketers Harmanpreet Kaur, Smriti Mandhana, Renuka Singh, Deepti Sharma, and Jemimah Rodrigues spontaneously join the game, echoing the humble beginnings of their own journeys and celebrating the grassroots spirit of the sport.
The campaign is rolled out nationwide across television, digital platforms, social media, and on- ground integrations, ensuring strong visibility throughout the tournament. The TATA WPL Season 4 kicks off on January 9, with matches scheduled to be held in Navi Mumbai and Vadodara.
Abonty Banerjee, COO – Digital, Technology and Marketing, Tata Capital, said, “Women’s cricket has reached a defining moment, and we are proud to have supported this journey from its early days. Our continued association with the TATA WPL reflects our strong belief in the league’s growing influence and its power to inspire across generations. Champions Ki Galliyon Mein is a tribute to the courage and consistent support that transform raw talent into world-class champions and a reflection of our brand promise to always Count on Us, whether it’s nurturing ambition on the field or supporting aspirations beyond it.”
