Asianet News has announced that Tapan Sharma, COO of its digital news business, will now also lead the company’s Music & Entertainment business including IndigoMusic.com and its FM stations in Bengaluru and Goa.
Tapan Sharma brings a unique mix of legacy media experience and digital-first thinking, having played a key role in scaling Asianet News Digital with multi-language strategies and audience expansion.
Under Sharma’s leadership, Indigo will deepen its presence through diversified content formats, including live events, original podcasts, creator-led content, and interactive segments. The strategy aims to create a seamless brand experience across on-air, digital, and social touchpoints, reflecting the evolving preferences of young audiences.
Tapan Sharma said, “Indigo Music is the only truly international radio destination in India. We plan to expand this business into retail and experiential domains in the current financial year, while continuing to enrich the lives of international music aficionados in Bengaluru and Goa. We are going to transform IndigoMusic.com into a lifestyle entertainment destination across platforms for the audience that loves to stay updated on international trends in pop culture.”
“To accelerate the growth of our Music & entertainment business, we’re diversifying content across multiple formats – live shows, podcasts, creator collaborations, and interactive segments. This strategy not only enhances listener engagement but also positions Indigo Music as a culture-first platform that connects with the pulse of young India. By expanding into new content types and platforms, we aim to drive deeper connections, boost the station’s reach and solidify our leadership in India’s evolving audio and experiential entertainment ecosystem. Our vision is to reimagine Indigo Music as a culture-first platform that seamlessly connects with young India across on-air, digital, and social touchpoints. Whether it’s music, memes, or movements, we want to be where it all begins,” he added.
This development comes as part of Asianet’s larger push to strengthen its digital-first, youth-centric offerings across platforms and languages.
As part of the brand’s evolution, IndigoMusic.com will now serve as the central identity for both on-air and digital experiences—blending the wide reach of FM with the agility and depth of digital content.
