Talentrack, a talent-hiring and content-sourcing platform for the Media & Entertainment sector, has appointed Ankita as Vice President – Content Marketplace.
Armed with over 15 years in digital and integrated marketing, Ankita will be responsible for scaling up Talentrack’s content marketplace – a B2B content-creation exchange for agencies, brands, producers and creators.
She brings a proven track record in strategy and execution of growth initiatives, making her uniquely suited to lead Talentrack’s next phase of market expansion.
As Vice President, Ankita will spearhead the aggregation of content producers, studios, artists, and creators on the one hand, and brands, agencies and content buyers on the other.
She will work closely with the company’s Founder to expand the platform’s reach, and position Talentrack as the most trusted services marketplace for content solutions. From her previous stints, Ankita has extensive experience leading digital campaigns for brands like realme, Huawei, and Droom.
She has also worked with agencies such as Cheil, Hakuhodo, and Sapient – equipping her with knowledge capital from both brand and agency ecosystems. At Talentrack, she aims to transform the content-creation landscape by leveraging the platform’s vast pool of producers and creators, bringing content suppliers on the same engine as content buyers.
Ankita said, “I am truly honored to step into the role of Vice President – Content Marketplace at Talentrack – a platform offering accessible and customized content solutions for every need. As the content economy booms explosively, Talentrack is not just simplifying content creation – they are redefining how brands and agencies approach their content needs. In my own capacity, I envision developing Talentrack into the go-to platform for all content requirements. A one-stop solution for brands, agencies, and production houses, bridging the gap between diverse content-creators and organizations, and making Talentrack synonymous with reliability and innovation in the content industry.”
Vineet Bajpai, Founder, Talentrack, said, “At Talentrack, one of our standout features is our exclusive leaderboard system, which acts as a ‘content concierge’, enabling brands and agencies to easily find, connect, and collaborate with the best creators, perfectly aligning their needs with top talent and resources. As Talentrack continues to evolve from a talent-casting platform to a comprehensive content-solutions marketplace, Ankita’s expertise in driving growth and enhancing user experience will be instrumental in expanding our reach. Her appointment is a significant step towards achieving our vision of revolutionizing the content industry.”
