NIVEA, a skincare brand, announced Taapsee Pannu as its first-ever Indian Global Brand Ambassador.
Nivea also launched NIVEA Soft Daily UV, which the brand claims to offer 48-hour moisturization with UV protection. NIVEA has unveiled a vibrant new TVC featuring Taapsee Pannu.
Taapsee Pannu said, “I’ve always believed that skincare should be simple, effective and effortless. With NIVEA Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!”
Shweta Dalal, Marketing Director, NIVEA India, said, “At NIVEA, we continuously innovate to bring the best skincare solutions to our consumers. With NIVEA Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved NIVEA Soft experience. We are excited to introduce this game-changing product to our Indian consumers.”