SW Network, an integrated advertising agency, has partnered with Metro Brands, a premier footwear retailer, to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker.
Through this partnership, SW Network aims to amplify FILA’s digital presence, bringing the global athleisure brand closer to India’s young, style-conscious audience through contemporary storytelling and engaging digital experiences.
For Foot Locker, the agency will lead the mainline creative strategy to position the brand as the go-to destination for sneaker culture in India, celebrating individuality, movement, and self-expression.
Pranav Agarwal, Co-founder of SW Network, said, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”
Meenakshi Samantaray, Head of Marketing (AVP), Sports Division, Metro Brands, said, “With the athleisure market on the rise, Metro Brands Ltd. are focused on defining and leading this category. Collaborating with Sociowash, brings deep creative insight and cultural understanding, helps us amplify this vision and connect with our audiences culturally and strategically.”
