SuperK, a value-first retail chain for small towns of India, has raised ₹100 crore in its Series B funding round led by Binny Bansal’s 3STATE Ventures and Mithun Sancheti (Founder and Former CEO of CaratLane).
The round also saw participation from Indian cricketer Shubman Gill, along with existing investors Blume Ventures and Xeed Ventures.
The funds raised will be used to expand its organizational capacity, hire top talent across marketing, store operations, category, and growth functions.
Founded in 2020 by Anil Thontepu and Neeraj Menta, SuperK is a full-stack solution to empower small-format retail stores in India. SuperK is rebranding existing small-format retail stores and providing them with the benefits of procurement, tech systems, intelligence and marketing at scale to create a chain of mini supermarkets.
SuperK has developed indigenous POS machines with an in-house retail OS, a consumer-facing app, and a partner app to streamline daily operations at the store level.
The company has recently expanded beyond groceries into e-commerce, offering value-conscious families access to everyday essentials such as mixers, cookers, fans, and coolers, all built on top of its existing tech and supply chain infrastructure.
The company currently operates 130 stores across 80+ small towns in Andhra Pradesh, each following a franchisee format.
Anil Thontepu, Co-founder of SuperK, said, “Over the last year, we quietly rebuilt our engine — from building our own POS and launching a consumer app, to introducing our flagship membership program, which now drives 75% of sales. With this new capital, we’re ready to take that engine to 300 more towns across AP, Telangana, and Karnataka, bring exceptional talent on board, and build India’s most efficient, value-first retail chain for small-town families.”
Neeraj Menta, Co-founder of SuperK, said, “Binny and Mithun have built companies that changed the way India shops. Their decision to back SuperK is a clear signal that value-first, tech-enabled retail has the potential to go much deeper into Bharat. We’re excited to scale this with discipline and ambition.”
Binny Bansal, 3STATE, said, “SuperK is well-positioned to reimagine retail in deeper Bharat by empowering entrepreneurs from these towns to easily own and operate supermarkets. We’re excited to continue supporting their vision of offering a better grocery shopping experience to small-town customers and back SuperK in their next phase of growth.”
