Supergoop!, the skincare brand has officially launched in India through an exclusive partnership with Nykaa.
Known for its sunscreen-focused product line, the brand offers various SPF options including Unseen Sunscreen, Glowscreen, and Mineral Mattescreen, catering to different skin types and preferences. Supergoop! has been focused on sun protection for over 15 years.
Founded by Holly Thaggard, the Experts in SPF, have redefined sun protection with game-changing formulas like the iconic Unseen Sunscreen.
This fully omni-channel launch will see Supergoop! available across Nykaa.com, Nykaa Luxe, and Nykaa’s select retail stores.
Whether you want a glow-boosting finish (hello, Glowscreen!), a 100% invisible shield (hello, Unseen!), or a mattifying finish that doubles as a primer (hello, Mineral Mattescreen!), there’s an SPF for every skin type, tone, and lifestyle.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “In a country where sun exposure is high year-round, the need for sun care awareness has never been more critical. We see this shift happening, sunscreen is now among the top three most-searched beauty categories on Nykaa, indicating growing curiosity but also a gap in daily SPF adoption. With Supergoop!’s innovative, skincare-first formulations, we aim to turn sun protection from an afterthought into a seamless and daily habit. This launch is not just about introducing a cult-favorite brand, it’s about redefining how India perceives SPF. As Supergoop!’s exclusive partner in India, we are excited for our consumers to try these globally loved products that provide next-generation sun protection that are effective and effortless.”
Holly Thaggard, Founder of Supergoop!, said, “20 years ago, I launched Supergoop! to change the way the world thinks about sunscreen and I am super excited to partner with Nykaa to bring this mission to India, a land of heritage and energy! Our feel-good, game-changing daily SPF formulas are clean, efficacious, and created with UV-protecting ingredients – perfect for both city and country living. Our brand is about empowering consumers to enjoy the sun confidently with protected and nourished skin. We hope everyone will join this revolution to make UV protection an instinctive daily habit and create a brighter, healthier future together.”
