Tyroo, an ad tech platform, announced the appointment of Sumit Kumar, who has joined the Tyroo|CJ partnership as Director – Global Growth Programs.
Sumit Kumar will be based in Bangalore and focus on driving Tyroo|CJ growth across key global markets.
Sumit Kumar brings a wealth of experience driving growth and revenue within the AdTech industry, particularly in startup environments. With a career which includes leadership roles at InMobi, Mobext, Oxigen Wallet, and a stint at Tyroo, Sumit has demonstrated a strong track record in sales, business strategy, and team leadership.
Sumit Kumar said, “Joining Tyroo|CJ is a thrilling opportunity to contribute to a company and a partnership that is spearheading the performance and affiliate marketing in APAC. I am eager to drive the success of the Tyroo|CJ partnership by focusing on expanding our market presence, optimizing our product offerings, and delivering exceptional client experiences on a global scale.”
“Our mission is to generate substantial revenue growth by penetrating new markets, strengthening our collaboration with CJ, and ensuring that our clients in the US, UK, and EU fully benefit from our APAC capabilities. I look forward to leading these efforts and contributing to Tyroo|CJ continued success,” Kumar added.
Siddharth Puri, CEO of Tyroo, said, “We are thrilled to welcome Sumit to Tyroo|CJ as our Director-Global Growth Programs. As more global brands look to expand their presence in the APAC region, they often face the challenge of needing local expertise and support to truly succeed. Our partnership with CJ is designed to bridge that gap, offering brands the regional insights they need. With Sumit on board, we’re further strengthening this commitment. His leadership and experience will be invaluable as we help these brands navigate and thrive in APAC, while also expanding our own global footprint.”
