Sujata Appliances, a consumer durable brand, has appointed Vishal Gupta as Head – BTL & Trade Marketing for its Appliances Division.
Bringing over 19 years of cross-industry experience, Vishal Gupta has established himself as a marketing leader with expertise across the consumer durables, liquor, FMCG, healthcare, and building products sectors. He has successfully driven brand growth, trade engagement, and digital transformation initiatives for several leading organizations.
His professional journey includes leadership roles at Kent RO Systems, HSIL (Hindware), and Lintas, where he managed integrated campaigns for global and Indian brands such as Hitachi, Digio, Fortis, Zee, Vodafone, and Baskin-Robbins. His diverse experience across agency and corporate leadership makes him well-positioned to strengthen Sujata Appliances’ market presence and build deeper trade networks.
In his new role, Gupta will spearhead BTL initiatives and trade marketing strategies across the company’s iconic mixer-grinder portfolio, along with its newly launched premium 1000W Mixer Grinder & slow juicer range and an expanding portfolio of small domestic appliances, including hand blenders, breakfast appliances, and irons.
