Streax, from the house of Hygienic Research Institute (HRIPL), has signed Bollywood actress Sara Ali Khan as the face of its Streax Shine Hair Serum.
To celebrate this partnership, Streax has unveiled its new TVC campaign, “Frizz Gone, Smooth Shine On”, starring Sara.
The campaign underlines the product’s promise of instant frizz control and shine, making it the go-to solution for women who want to look their best and Shine On.
Priyanka Puri, Sr. VP – Marketing, HRIPL, said, “Sara Ali Khan is the perfect face to front the Streax movement—where haircare is not just about products but about confidence and everyday style. “Frizz Gone, Smooth Shine On” brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant. With Sara bringing this story to life, we’re set to inspire a new wave of shine and style across the country to embrace everyday shine with confidence and style “
Sara Ali Khan said, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”
