Readmio, a storytelling app, announced its launch in India, its 10th market globally since its inception in 2020.
The company also announced its commitment to invest €2,50,000 (~₹2.25 crore) over the next 18 months to support our launch and early growth phase.
Approximately 80% of the fund will be allocated to content production, with the remaining 20% dedicated to marketing.
The app will focus on Indian folktales and regional stories, alongside international classics.
The company will also adjust its pricing to be accessible to the Indian market and will integrate local subscription payment options, such as UPI Autopay and digital wallets.
Founded in 2020 by Jozef Šimko, Ilya Novodvorskiy, Radoslav Rajčan, and Erik Nota, Readmio is an app that focuses on bringing an amazing experience to children and adults, helping them spend more quality time together.
The app uses speech recognition technology to add sounds and music to stories as they are read aloud, aiming to create an interactive experience.
Jozef Simko, CEO of Readmio, said, “As our local library grows, we will progressively increase marketing spends to reach more families and schools across the country. We have begun with Hindi and plan to expand to other popular regional languages in India post the Hindi rollout.”
