Mankind’s pain relief brand Nimulid Strong has roped in Story Digital as its new Digital and Creative Agency.
Story Digital, known for its work with brands like Wild Stone, Ambuja Cement, and Priyagold, is set to elevate Nimulid Strong’s digital presence. They specialize in top-of-the-funnel strategies that enhance Top of Mind Awareness (TOMA) and drive viral campaigns.
Pratiek Sawhney, Co-Founder of Story Digital, said, “Pain has become way too serious in India—it’s almost like a daily ritual that sneaks up on you anytime, anywhere. With our campaign “Gardan Hilate Raho” for Mankind Nimulid Strong, we’re here to keep things real and relatable. By tapping into our knack for spotting great insights, we’ve zeroed in on a fun and quirky behavioural twist that everyone can connect with.”
Joy Chatterjee, AGM of Sales & Marketing at Mankind Pharmaceuticals Ltd., added, “We were looking for a partner who could address the specific challenges in our category. Story Digital offered valuable insights and a creative approach that aligns with our goals. We are confident that their team will effectively contribute to the success of the brand. With Nimulid Strong, we aim to target neck pain, offering a powerful 2X benefit of diclofenac, addressing consumer needs more effectively.”
