Stashfin, a digital lending and full-stack financial services platform, has unveiled a refreshed brand logo.
The logo refresh has been thoughtfully designed to enhance clarity, consistency, and adaptability across digital and physical platforms, without losing the familiarity that customers associate with the Stashfin brand.
At the heart of the refreshed identity is the logo mark – a bold and legible letter ‘S’ shaped as an upward arrow, symbolising financial progress, upward mobility, and the growth Stashfin enables for its customers. This refreshed identity is anchored by Coral Red, the brand’s primary colour and defining visual cue.
The primary horizontal logo remains the cornerstone of Stashfin’s visual identity. It brings together the iconic logo mark placed within a distinctive gradient circle, alongside the wordmark ‘stashfin’ set in Poppins Bold. The deliberate use of a lowercase ‘s’ reinforces an approachable, customer-friendly personality, while the consistent colour gradient strengthens recall and visual continuity across touchpoints. To ensure balance and legibility, the logo follows clearly defined spacing and proportion guidelines, preserving its integrity across applications ranging from digital screens to print formats.
