Spike AI, a startup building the first autonomous marketing intelligence system, has raised $1.9 million in a pre-seed funding round led by Sorin Investments, a VC firm co-founded by Sanjay Nayar and Angad Banga.
The round also saw participation from Bay Area-based Principal Venture Partners and strategic participation from investors, including GSI.
The funds raised will be used to accelerate its MAGI platform’s default operation system approach across websites, paid media, SEO, email, and influencer marketing.
Founded in 2024 by Deepesh Kumar and Shrestha Pratik, Spike AI replaces fragmented marketing tools and guesswork with a single, self-driving platform. Spike’s MAGI platform operates like an elite growth team analyzing channels, identifying friction, and deploying improvements in real-time.
Deepesh Kumar, CEO, Spike AI, said, “The trillion-dollar marketing industry doesn’t need more dashboards and tools; it needs intelligent orchestration. Spike AI delivers a 24/7 AI growth team, shipping measurable outcomes 10x faster.”
Shrestha Pratik, CTO of Spike AI, said, “A lot of current AI focuses on speeding up old habits. But what if those habits were never ideal? Spike AI’s MAGI is marketing’s AlphaGo: adaptive, explainable, relentless.”
Mandar Dandekar, Partner at Sorin Investments, said, “Spike AI isn’t just another SaaS tool. It’s the first real attempt at building a ‘marketing brain’ that can replace bloated agency workflows and instinct-driven marketing with measurable, intelligent growth. We’re excited to back a bold, technically sound team that’s not just building software but reimagining the very foundation of how marketing works in the AI age.”
Dr. Songyee Yoon, Managing Partner of Principal Venture Partners, said, “What drew us to Spike AI was its first-principles approach to a broken system. They aren’t just adding AI to marketing. They’re building an entirely new paradigm. We believe Spike AI’s technology has the potential to be as fundamental to marketing as Salesforce’s was to CRM.”
