Ahead of the upcoming season of the Hockey India League (HIL 2025-26), JSW Soorma Hockey Club has onboarded a set of partnerships that will back the team through the campaign and support its players on and off the field.
JSW Cement comes on board as the club’s Official Strength Partner, aligning with the grit, resilience, and consistency that the game of hockey demands at the highest level.
Freemans joins in as the Official Tools Partner, reflecting the preparation and reliability that underpin strong performances, while Kingfisher comes on board as the Official Good Times Partner, celebrating the energy and togetherness that define the sport and the club.
Supporting player comfort and recovery, Frido has been named the Official Comfort Partner, and completing the partnership line-up is Shiv Naresh as the Official Kitting Partner, continuing its long-standing association with Indian athletes and domestic sport.
Karan Yadav, Chief Commercial Officer, JSW Sports, said, “At JSW Sports, we’ve always believed that strong teams are built through consistent investment in athletes – in how they train, how they prepare and the environment they’re given to perform in. Over the years, we’ve earned the trust of both players and partners by staying committed to that approach. These associations reflect that shared belief and our long-term vision for Indian hockey.”
