Soorma Hockey Club, the hockey franchise owned by JSW Sports, has unveiled its roster of partners for the Hockey India League 2024-25 season. The club announced that BMC Air Filter, Titan Eye Plus, JSW Paints, and Shiv Naresh have joined hands to support both the Men’s and Women’s teams in their pursuit of excellence on and off the field.
BMC Air Filter, an Italian brand renowned for its high-performance air filters, will join as an Associate Partner. BMC Air Filter is a leader in the automotive and industrial sectors. Known for innovation and quality, the company’s products are trusted worldwide for enhancing efficiency and performance.
Titan Eye Plus has come onboard as the Official Eyewear Partner. A subsidiary of Titan Company, Titan Eye Plus is an eyewear brand offering a wide range of spectacles, sunglasses, and contact lenses. The brand is celebrated for its cutting-edge technology, fashionable designs, and emphasis on eye care.
Part of the JSW Group, JSW Paints joins as an Official Paint Partner. And Shiv Naresh, a sportswear brand, will be the Official Kitting Partner.
Karan Yadav, Chief Commercial Officer of JSW Sports, said, “We are thrilled to welcome BMC Air Filter, Titan Eye Plus, JSW Paints, and Shiv Naresh to the Soorma Hockey Club family. Their support is a testament to the growing popularity and impact of hockey in India. These partnerships not only strengthen our team’s preparations but also underscore our shared vision to inspire the next generation of players and fans. Together, we look forward to an exciting season ahead and aim to make a lasting mark in the Hero Hockey India League.”
